Bulk email

Unfortunately, I don’t have a lot of money to advertise because it will be coming out of my own pocket. This is a huge risk to advertise a business that might not do well. Ads in the local newspaper are fairly expensive for a short amount of time, as well as printing inserts and having the newspaper insert them. Bulk mail-outs are also not an option because of the cost.

What is my best bet for the largest distribution for a cost lower than $200? Help from small business owners and advertising majors/marketing majors is most welcome! Thanks!
I know who my customers are: old people. They will have old damaged photos.

I will be doing this business locally ONLY so the internet is probably not a good idea. And especially if my target market are people 40+. Neither of my grandma’s have a computer.